Selective retailing

Because each customer is unique, the Group's Selective Retailing labels offer every single one the shopping experience.

Discover the Houses

Our customer-focused strategy

The Selective Retailing Houses in the LVMH group all share a single objective: transform shopping into a unique experience. With specialist product selection, upgrading of stores and services, constant innovation, digitalization and personalization of relationships, customers are the key drivers for their daily activities.

Operating in Europe, the Americas, Asia and the Middle East, our Houses are active in two spheres: retail designed for international traveler customers (travel retail), DFS and Miami Cruiseline; and selective retailing concepts represented by Sephora, the most innovative name in the world of beauty, and Le Bon Marché Rive Gauche, the department store with a unique atmosphere located in Paris.

Key figures

  • 5 HOUSES
  • 1.940 Stores in 2018